Our Story Began With Real Problems
Back in 2020, our founder noticed something troubling. Friends, colleagues, and family members were earning decent wages but still living paycheck to paycheck. They weren't spending recklessly – they simply lacked a clear system for aligning their spending with their actual goals.
Traditional budgeting advice felt overwhelming and disconnected from real life. People needed something different – a way to plan finances around what they actually wanted to achieve, not just arbitrary spending categories.
So we developed a goal-first approach that starts with what matters most to you, then builds a budget that supports those priorities. It's practical, flexible, and designed for how Australians actually live and earn.